Aaron K. · Audience & Marketing Insights Analyst

Prepared for Shana Farley and Dan Bingham, Hoover Institution · aaron@aaronk.io

What the role needs, where I've done it, and how I'd do it with Hoover's stack (GA4, GTM, HubSpot, BigQuery, Dataform, Looker Studio). Rows start in the order of the audience funnel, top to bottom.

Works with Hoover's current tools Would need a new, low-cost tool

Try it: drag the rows (or use the arrows) into the order you'd want them tackled, then send me your ranking below.

What Hoover needs

What I did at PragerU

How I'd do it at Hoover

Send me your ranking

First 90 days: audit tracking and HubSpot data → ship the email performance dashboard → link video and social viewing to subscriptions and gifts.